Social posts start as drafts tied to connected channels. Use one draft group when the same campaign needs versions for multiple platforms, then review each platform before publishing.

What this guide helps you do

• Create a draft for one or more social channels.
• Keep related platform versions together.
• Review copy, media, and status before publishing.

Before you start

• Connect the channel or page first.
• Know the campaign goal, offer, audience, and desired call to action.
• Gather media, links, or page URLs before writing.

Do it manually

1. Open the social calendar or Posts workspace.
2. Choose New Post.
3. Select the connected channel or channels.
4. Write platform-specific copy and add media or links.
5. Save the draft and review the preview for each platform.
6. Schedule, request approval, publish, or keep it as a draft.

Ask Faster AI

• Create a LinkedIn and Instagram post about our new consultation offer. Keep the LinkedIn version more detailed and Instagram shorter.
• Draft a social post for the blog article I selected and include a clear call to action.
• Create three options for this announcement and save the strongest one as a draft after I approve it.

Review before publishing or scheduling

• Check that each platform version fits the platform and account.
• Confirm links open correctly.
• Make sure media crops well in the preview.
• Review tone and claims before publishing.

Common issues and fixes

• If the wrong account is selected, create a new draft for the correct account.
• If platform text is too long, shorten that platform version instead of changing all versions.
• If the preview is blank, reopen the draft from the file explorer and confirm the post is selected.

AI content workflow example

For a weekly rhythm for drafting, humanizing, reviewing, and scheduling social posts with AI help, read the AI content workflow article. An AI Content Workflow That Doesn't Sound Like AI.

Monthly social content workflow

For how one briefing can become a grouped set of social posts across platforms without losing the campaign thread, read the monthly social content article. A Month of Social Content from One AI Briefing.

Realistic social calendar

For a practical weekly rhythm that keeps posts realistic for a busy service business, read the realistic social calendar article. A Realistic Social Media Calendar for Busy Business Owners.

Course marketing before recording

For social post ideas that test course demand before the full course is recorded, read the course marketing article. How to Market Your First Online Course (Before You Record It).

Event marketing timeline

For event post angles that move from promise to proof to honest scarcity, read the event marketing checklist. The Event Marketing Checklist: Fill Seats Without Paid Ads.

Connected workflows

• Use the media library in pages and posts
• Create a marketing campaign
• Connect trackers to pages, forms, and campaigns
• Set page SEO basics

Placeholder media

• Screenshot placeholder: add an annotated screenshot of create social posts with account names, captions, media names, private URLs, and customer data blurred.
• Video placeholder: add a short walkthrough that starts from the social calendar, shows the manual path, then shows how to ask Faster AI and review the draft before publishing.

Related help

• Create social posts
• Generate social content with AI
• Add media to a post
• Schedule social posts
• Request approval for a post
• Publish now or move back to draft