Broadcast delivery results show whether the message reached people and how they responded. Use results to improve follow-up, not only to judge the email copy.

What this guide helps you do

• Read delivery and engagement results after a broadcast.
• Identify bounces, skips, unsubscribes, opens, and clicks.
• Turn results into practical follow-up tasks or Audience updates.

Before you start

• Wait long enough for delivery and engagement events to arrive.
• Know the broadcast goal and expected call to action.
• Have a plan for follow-up when people click, reply, or bounce.

Do it manually

1. Open Engagement and choose Broadcasts.
2. Open the sent broadcast.
3. Review delivery status, opens, clicks, bounces, skips, and unsubscribes.
4. Open customer records for high-intent responses when needed.
5. Create follow-up tasks, Audiences, or journey entries from meaningful signals.
6. Record lessons for the next broadcast.

Ask Faster AI

• Summarize this broadcast result and list follow-up actions for people who clicked the main link.
• Find bounces and skips from this broadcast and suggest cleanup steps.
• Compare opens and clicks against the campaign goal and suggest improvements.

Review before saving, sending, or starting

• Do not overreact to early results before enough time has passed.
• Respect unsubscribes and suppress future marketing where required.
• Check customer context before assigning sales follow-up from a click.

Common issues and fixes

• If delivery numbers are low, check sender setup and bounces.
• If clicks are low, review link clarity, offer, and Audience fit.
• If many people skipped, review contact preferences and missing email data.

After the broadcast is live

• Watch delivery status soon after launch so bounces, skips, or sender problems are caught early.
• Review clicks, replies, and unsubscribes before reusing the same Audience or message angle.
• Turn meaningful engagement into Customer 360 notes, tasks, follow-up Audiences, or a journey when appropriate.
• If anything looks wrong, pause related follow-up and fix targeting before sending more.

Email deliverability at scale

For what happens after the send button and why delivery reports should be read before resending, read the deliverability engineering article. What It Takes to Deliver Email at Scale.

Connected workflows

• Preview Audience counts before sending
• Respect unsubscribe and contact preferences
• Create a lead capture form
• Review campaign performance

Placeholder media

• Screenshot placeholder: add an annotated screenshot of review broadcast deliveries with customer names, emails, counts, and private campaign data blurred.
• Video placeholder: add a short walkthrough that starts from Engagement, shows the manual path, then shows the review step before any journey, broadcast, newsletter, or sequence goes live.

Related help

• Create a broadcast
• Schedule a broadcast
• Review broadcast deliveries