Broadcasts are one-time sends. Use them for announcements, promotions, updates, invitations, or operational communication that should go to a defined recipient group once.

What this guide helps you do

• Create a broadcast with the right Audience and sender.
• Use a reusable email template or draft new content.
• Preview and test before scheduling or sending.

Before you start

• Know the goal, recipient group, sender, subject, and call to action.
• Confirm email sender setup is ready.
• Choose whether the target is all subscribers, a saved Audience, or a People list.

Do it manually

1. Open Engagement and choose Broadcasts.
2. Create a new broadcast and name it clearly.
3. Select the recipient target.
4. Choose or create the email content.
5. Preview recipient count, sample members, subject line, sender, and unsubscribe behavior.
6. Save as draft, send a test, schedule, or send according to your process.

Ask Faster AI

• Create a draft broadcast for our spring offer to the Spring Leads Audience. Use a clear subject and keep it for review.
• Review this broadcast setup and list anything missing before scheduling.
• Draft three subject line options and a concise email body for this Audience.

Review before saving, sending, or starting

• Check Audience count before sending.
• Confirm sender, subscription group, subject, links, and unsubscribe footer.
• Do not send if the content includes placeholders, wrong dates, or unapproved claims.

Common issues and fixes

• If recipient count is wrong, fix the Audience before editing copy.
• If sender is unavailable, complete email setup first.
• If content should send over time, use a journey or sequence instead of a broadcast.

After the broadcast is live

• Watch delivery status soon after launch so bounces, skips, or sender problems are caught early.
• Review clicks, replies, and unsubscribes before reusing the same Audience or message angle.
• Turn meaningful engagement into Customer 360 notes, tasks, follow-up Audiences, or a journey when appropriate.
• If anything looks wrong, pause related follow-up and fix targeting before sending more.

Email marketing playbook

For when a one-time broadcast belongs in a broader email strategy instead of becoming random one-off outreach, read the email marketing guide. Email Marketing for Small Businesses: The Only Guide You Need.

Email deliverability at scale

For why list quality, sender setup, and wanted mail matter before any broadcast goes out, read the deliverability engineering article. What It Takes to Deliver Email at Scale.

Event marketing timeline

For how broadcasts fit into a four-week event timeline with announce, proof, final-days, and follow-up messages, read the event marketing checklist. The Event Marketing Checklist: Fill Seats Without Paid Ads.

Newsletters people open

For why newsletters and promotions should use clear promises, groups, and expectations instead of blending every send together, read the newsletter growth article. Grow a Newsletter People Actually Open.

Connected workflows

• Preview Audience counts before sending
• Respect unsubscribe and contact preferences
• Create a lead capture form
• Review campaign performance

Placeholder media

• Screenshot placeholder: add an annotated screenshot of create a broadcast with customer names, emails, counts, and private campaign data blurred.
• Video placeholder: add a short walkthrough that starts from Engagement, shows the manual path, then shows the review step before any journey, broadcast, newsletter, or sequence goes live.

Related help

• Create a broadcast
• Schedule a broadcast
• Review broadcast deliveries