Page SEO basics help customers and search engines understand what a page is about. Set these fields before publishing important pages, especially service, location, offer, and help pages.

What this guide helps you do

• Add a clear page title, excerpt, meta title, and meta description.
• Review canonical URL, social preview fields, and page analytics options.
• Use page-level SEO insight when Search Console or analytics data is available.

Before you start

• Know the primary search intent and customer problem the page answers.
• Have the preferred page URL and final page title.
• Connect Search Console and analytics if you want performance data in SEO review.

Do it manually

1. Open Website and select the page.
2. Open Page Settings.
3. Add or review title, slug, excerpt, meta title, and meta description.
4. Set canonical URL only when this page should point to another preferred URL.
5. Review social preview fields and images for Open Graph and Twitter/X cards.
6. Run or review SEO insights, then save and preview before publishing.

Ask Faster AI

• Draft a meta title and meta description for this page for [audience]. Keep the title concise and avoid exaggerated claims.
• Review this page for SEO basics and suggest changes to title, headings, description, and internal links.
• Create three SEO-friendly page title options without changing the approved offer.

Review before saving or publishing

• Do not overstate rankings, results, certifications, or guarantees.
• Check title and description length in preview when possible.
• Confirm social preview images are approved and not placeholders before final launch.

Common issues and fixes

• If Search Console data is missing, connect the correct property and wait for data to appear.
• If social previews show old images, update the social image fields and republish.
• If duplicate pages compete, set canonical URLs and update internal links.

Service-business SEO example

For a plain-language service-business SEO playbook behind these fields, read the service SEO basics article. SEO Basics for Service Businesses: Rank Where Your Customers Search.

Website launch checklist

For where page titles, meta descriptions, slugs, and social previews fit into a one-day launch flow, read the website launch checklist. The Website Launch Checklist: From Blank Page to Live in a Day.

Multilingual website planning

For how translated pages should keep clear slugs, titles, descriptions, and canonical decisions, read the multilingual website article. Taking Your Website Multilingual (Without Rebuilding It).

Weekly analytics review

For how weekly search review turns into practical title, description, and page updates, read the website analytics article. Making Sense of Your Website Analytics in 15 Minutes a Week.

Describe website changes to AI

For a plain-language example of asking AI to update a page title, description, and intro based on search evidence, read the website AI article. Ask, Don't Click: Updating Your Website by Describing the Change.

Page SEO fields and structure

For the deeper explanation of page titles, meta descriptions, slugs, canonicals, social previews, and heading structure, read the page SEO article. Page SEO Basics: Titles, Descriptions, and Structure That Rank.

Website speed that visitors feel

For why page speed, stable layout, and first-screen media affect both search performance and conversion, read the website performance article. Why Your Website Feels Slow (and the Fixes That Matter).

Placeholder media

• Screenshot placeholder: add an annotated screenshot of set page seo basics with customer names, email addresses, private domains, DNS values, amounts, internal notes, and unpublished content blurred.
• Video placeholder: add a short walkthrough that starts from the relevant Faster workspace area, shows the manual path, then shows how to ask Faster AI and review the result before saving, publishing, sending, or applying work.

Related help

• Connect site analytics
• Review SEO health
• Publish a page safely