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Redirects protect customers, campaigns, and search traffic when a URL changes. Add redirects before or at the same time as the page or domain change.
What this guide helps you do
- Plan old-to-new URL redirects before publishing a changed page path.
- Add domain redirects for alternate domains that should forward to the main site.
- Check redirect status after DNS changes.
Before you start
- Know the old URL, the new URL, and whether the change is permanent.
- Confirm the destination page is published or ready to publish.
- For domain redirects, confirm you own the domain and can update DNS.
Do it manually
- List every old URL that customers, ads, emails, or search engines may use.
- Create the new page or confirm the new destination.
- Use site redirects for page-path changes or domain redirect settings for domains that should forward.
- For domain redirects, add the required DNS record at the registrar.
- Test the old URL in a browser and confirm it lands on the new destination.
- Update navigation, campaigns, emails, and internal links to the new URL.
Ask Faster AI
- Review these planned URL changes and create a redirect checklist.
- Find links in this page that still point to old URLs.
- Draft a redirect map from these old service page URLs to the new structure.
Review before saving or publishing
- Avoid redirect chains when possible.
- Preserve query strings when campaign links still need tracking.
- Do not redirect a page to an unrelated offer just to avoid a 404.
Common issues and fixes
- If a redirect does not work, confirm the source URL, destination URL, and DNS status.
- If DNS is pending, wait for propagation and recheck from an incognito window.
- If a page still appears at the old URL, clear cache and confirm the redirect is saved.
Service-business SEO example
For why URL changes should protect search traffic when service pages move or split, read the service SEO basics article. SEO Basics for Service Businesses: Rank Where Your Customers Search.
Multilingual website planning
For when redirects matter during language-path changes, translated page launches, or URL cleanup, read the multilingual website article. Taking Your Website Multilingual (Without Rebuilding It).
Page SEO fields and structure
For why stable slugs matter and every necessary URL change should include a redirect in the same sitting, read the page SEO article. Page SEO Basics: Titles, Descriptions, and Structure That Rank.
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- Screenshot placeholder: add an annotated screenshot of create redirects for changed urls with customer names, email addresses, private domains, DNS values, amounts, internal notes, and unpublished content blurred.
- Video placeholder: add a short walkthrough that starts from the relevant Faster workspace area, shows the manual path, then shows how to ask Faster AI and review the result before saving, publishing, sending, or applying work.