A webinar brings together a registration page, video or live-room experience, schedule, attendee records, reminders, questions, and follow-up. Set up the webinar as a complete customer journey, not only as a video page.

What this guide helps you do

• Create the webinar page and define what attendees will learn.
• Add presenter details, video or video-later settings, schedule, registration, and follow-up expectations.
• Review the attendee experience before sharing the registration link.

Before you start

• Know the topic, audience, promise, presenter, estimated length, and call to action.
• Decide whether the webinar is on-demand, scheduled, just-in-time, recurring, free, paid, or private.
• Prepare the video, cover image, registration copy, confirmation message, and follow-up plan.
• Decide whether the webinar should include polls, links, offers, or questions during the session.

Do it manually

1. Open Webinars and create a new webinar.
2. Add the title, slug, description, presenter name, image or logo, and registration-page copy.
3. Choose the access mode and whether attendees register for free, pay to register, or receive access another way.
4. Add or mark the video status, duration, replay behavior, and any timed interactions.
5. Add a schedule or on-demand availability.
6. Preview the registration page, attendee room, reminder copy, and follow-up before publishing.

Ask Faster AI

• Create a webinar draft for [topic]. Include title options, registration copy, presenter details, schedule questions, interactions, and a review checklist.
• Review this webinar setup for missing video, schedule, registration copy, reminders, paid access, replay, and follow-up.
• Turn these launch notes into a webinar page outline with attendee promise, timing, reminders, and post-webinar follow-up.

Review before attendees use it

• Confirm the registration page clearly explains who should attend and what they will get.
• Check video duration, schedule, access mode, price, replay availability, and call to action.
• Preview the public page and attendee room before sending the link.
• Review AI-generated copy for claims, dates, pricing, and presenter details.

Common issues and fixes

• If the webinar does not appear publicly, check publish status, deleted or archived state, schedule, and plugin visibility.
• If attendees register but do not know what happens next, improve confirmation and reminder copy.
• If the page feels generic, add a stronger attendee outcome, presenter context, and next step.

Webinar funnel strategy

For the business funnel behind the setup, from topic promise to registration page, reminders, live session, replay, and follow-up, read the webinar funnel article. Webinars That Sell: From Registration Page to Replay.

Event marketing timeline

For how online events follow the same four-week promotion timeline with registration, reminders, replay, and follow-up layered in, read the event marketing checklist. The Event Marketing Checklist: Fill Seats Without Paid Ads.

Connected workflows

• Create a segment from customer behavior
• Send a newsletter
• Collect pay-now payments from plugins
• Understand Customer 360

Placeholder media

• Screenshot placeholder: add an annotated screenshot of create a webinar with attendee names, emails, payment details, private questions, and unpublished webinar content blurred.
• Video placeholder: add a short walkthrough that shows the manual webinar path, then shows how to ask Faster AI for the same setup or review before attendees can register.

Related help

• Schedule webinar sessions
• Configure webinar video and replay
• Send webinar reminders