An Audience is a reusable group of people for journeys, broadcasts, newsletters, and follow-up. Build it from customer data that your team understands, then preview the count before using it.

What this guide helps you do

• Create a saved Audience for a business goal.
• Use customer fields, behavior, or People lists without handling internal delivery details.
• Preview membership before sending or starting automation.

Before you start

• Know the business purpose, such as new leads, recent buyers, inactive customers, or event registrants.
• Make sure Customer 360 fields and People lists are current enough for targeting.
• Confirm subscription and contact preferences before using the Audience for email.

Do it manually

1. Open Audiences from Engagement or the customer workspace.
2. Create a new Audience and give it a clear name.
3. Choose rules based on customer fields, activity, People list membership, or other available signals.
4. Preview the count and sample members.
5. Save the Audience only after the preview matches your intent.
6. Use the Audience in a broadcast, journey, newsletter, or review workflow.

Ask Faster AI

• Create an Audience for leads added in the last 30 days who have not booked a consultation. Show me the count before saving.
• Suggest useful Audiences for a service business using Customer 360 fields and recent form activity.
• Review this Audience and explain who is included in plain English before I use it.

Review before saving, sending, or starting

• Check the preview count and sample people before using the Audience.
• Confirm the Audience excludes unsubscribed or ineligible contacts when it will be used for email.
• Use a clear name and description so teammates understand what the Audience means later.

Common issues and fixes

• If the count is too large, add a narrower rule or use a People list.
• If the count is zero, check field names, dates, form mappings, and customer activity.
• If the Audience includes the wrong people, duplicate it and test the revised rules before replacing the original.

Audience segmentation strategy

For a practical way to choose starter Audiences, behavior-based segments, and one-time lists without overcomplicating targeting, read the customer segmentation article. Customer Segmentation for Small Teams: Send Less, Sell More.

Course marketing before recording

For which people to invite, survey, waitlist, or nurture before recording a course, read the course marketing article. How to Market Your First Online Course (Before You Record It).

Referral systems for local businesses

For why a proven-referrers audience can become one of the most valuable groups in a local business, read the referral strategy article. Referral Strategies for Local Businesses That Don't Feel Awkward.

Connected workflows

• Connect a form to an Audience or journey
• Send a newsletter
• Create a welcome journey
• Use customer activity for follow-up

Placeholder media

• Screenshot placeholder: add an annotated screenshot of create an audience with customer names, emails, counts, and private campaign data blurred.
• Video placeholder: add a short walkthrough that starts from Engagement, shows the manual path, then shows the review step before any journey, broadcast, newsletter, or sequence goes live.

Related help

• Create an Audience
• Preview Audience counts before sending
• Respect unsubscribe and contact preferences